March 17, 2016
With two locations in California and one in Atlanta, Bhindi Jewellers is a recognizable name across the country. Passed from generation to generation, this business has become the destination for luxury shopping.
Sanat Bhindi is a crucial part of this team, managing all operations and providing his services as a certified gemologist. When he’s not hard at work he can be found cycling or enjoying a nice cup of tea.
COUTURE: Number of years in business?
Sanat Bhindi: Started in 1985
COUTURE: Number of employees?
C: How did you get into jewelry retail?
SB: It was passed down from generation to generation.
C: What’s the favorite part of your day?
SB: Designing jewelry
C: What’s the least favorite part of your day?
C: If a theme song played every time you walk into a room, what would it be?
SB: “Eye of the Tiger”
C: Instagram or Facebook?
SB: Instagram. @NickBhindi
C: Favorite season?
C: What’s your mantra for dealing with a difficult client?
SB: Keep your cool, and smile.
C: If you had a tattoo, what would it be and where?
SB: My last name in our logo format on my back.
C: I won’t leave home without ______
SB: My keys and cell phone
C: Favorite vacation spot?
C: Least favorite food?
C: Coffee or Tea?
C: What’s your exercise routine?
C: What’s the first piece of jewelry you fell in love with?
SB: My father’s diamond ring.
C: How do you motivate your staff?
SB: Pep talk and team meetings.
C: What’s on your desk?
SB: Computer, industry publications, loupe, family pictures.
C: What’s the most difficult gemstone you have to work with/hardest to explain to customers?