The Couture Show

I. Gorman Jewelers

March 15, 2017

Adam Gorman, owner of I. Gorman Jewelers, continues his parents’ legacy of running a beautiful boutique with world-renowned brands and a knowledgeable and friendly staff. Don’t be fooled by the store’s location in Washington DC; Adam loves the beach! His favorite season is summer, and his vacation destination of choice is the Caribbean.COUTURE : Number of years in business?
Adam Gorman : 35

C : Number of employees?
AG : 7

C : How did you get into jewelry and watch retail?
AG : My grandfather was a jeweler, so I guess you could say I was lucky enough to be born into it.

C : What’s the favorite part of your day?
AG : Driving my daughter to school in the morning.  Precious time that won’t last forever!

C : What’s the least favorite part of your day?
AG : Checking emails.

C : If a theme song played every time you walk into a room, what would it be?
AG : ‘ Lust for life’ by Iggy Pop.

C : Instagram or Facebook?
AG : Instagram

C : Favorite season?
AG : Summer

C : Favorite curse word?
AG : **** 🙂

C : What’s your mantra for dealing with a difficult client?
AG : Take a deep breath, listen, and empathize.

C : If you had a tattoo, what would it be and where?
AG : The outline of a round brilliant cut diamond shape on the side of my ankle.

C : I won’t leave home without ______
AG : A positive attitude.

C : If you could own another type of store, what would it be and where?
AG : Beach equipment rentals in San Diego. Heaven!

C : Favorite vacation spot?
AG : Any island in the Caribbean.

C : Least favorite food?
AG : Lima beans.

C : Coffee or Tea?
AG : Coffee.

C : What’s your exercise routine?
AG : Weekly tennis and the occasional jog.

C : What’s the first piece of jewelry you fell in love with?
AG : A men’s handmade cuff bracelet by Atelier Zobel (still my favorite!)

C : How do you motivate your staff?
AG : By listening carefully and putting myself in their shoes before asking anything of them.

C : What’s on your desk?
AG : A crazy amount of sticky notes, financial documents, a book on fine watches, family pictures.

C : What’s the most difficult gemstone you have to work with/hardest to explain to customers?
AG : Emerald rings because of their softness and lack of durability.  Customers don’t want to hear that they can’t wear it all the time.