A Friendship That Paved the Way to Excellence
April 19, 2018
A tradition of excellence began in 1978 when Tom Liljenquist and Sidney Beckstead, college friends turned business partners, established a small jewelry shop in Ocean City, Maryland. Working side-by-side for more than 40 years, their roots in friendship paved the way for entrepreneurial success. Liljenquist & Beckstead Jewelers and sister store, Lenkersdorfer Fine Jewelers, are recognized for their elegant, flourishing boutiques. Today, Denise Rasor and her team carry forward the tradition by providing expert services that support the needs of the contemporary luxury enthusiast.
COUTURE: Years in business?
DENISE RASOR: 32
C: Number of employees?
C: How did you get into jewelry and retail?
DR: I was recruited by a manager of Black, Starr, and Frost to help with her clothing needs. She liked my customer service and thought I would be a great fit to sell jewelry, and the rest is history.
C: What is your favorite part of the day?
DR: Afternoons, because my desk is clear and I can spend time on the floor.
C: Instagram or Facebook?
C: Favorite season?
C: What is your Mantra for dealing with a difficult client?
DR: LISTEN to the customer first, show empathy for the situation, and reinforce our pride in customer service. As a family owned business, our clients needs are first and foremost.
C: I wont leave home without _____
DR: My cell phone.
C: If you could own another type of store, what would it be and where?
DR: A book store on the beach.
C: Favorite vacation spot?
C: Coffee or tea?
C: What is the first piece of jewelry you fell in love with?
DR: An emerald and diamond ring.
C: What is your exercise routine?
DR: Free weights, walking, and swimming.
C: How do you motivate your staff?
DR: Cash incentives, holiday surprises by wrapping gifts they can win daily, and L & B dollars they can earn to use for personal jewelry or watch purchases.
C: What’s on your desk?
DR: My weekly to do list, bills, and my favorite pen.