The Couture Show

Orloff’s Jewelers

October 18, 2016

It’s all smiles in Fresno, California! As soon as you walk through the doors of Orloff’s Jewelers, you are greeted with good vibes and positive energy (it is California after all). James and Mary Ann Orloff’s optimistic attitude towards their clients and employees has kept the family business running successfully for the past 30 years.COUTURE: Number of years in business?
James Orloff: 61 years total, my wife and myself 30

C: Number of employees?
JO: 10

C: How did you get into jewelry and watch retail?
JO: Born into and brainwashed

C: What’s the favorite part of your day?
JO: Coming to the store

C: What’s the least favorite part of your day?
JO: When it’s quiet

C: If a theme song played every time you walk into a room, what would it be?
JO: “We are the champions”

C: Instagram or Facebook?
JO: We use both social medias

C: Favorite season?
JO: The season I’m living in

C: Favorite curse word?
JO: Sh*t

C: What’s your mantra for dealing with a difficult client?
JO: Try to find that happy place for the customer and myself and take them there.

C: If you had a tattoo, what would it be and where?
JO: The harder I work the luckier I become, on my arm

C: I won’t leave home without_______
JO: A great positive feeling about the day

C: If you could own another type of store, what would it be and where?
JO: Pet accessories in a beach town

C: Favorite vacation spot?
JO: Napa

C: Least favorite food?
JO: Ordinary

C: Coffee or Tea?
JO: Coffee

C: What’s your exercise routine?
JO: 4 days per week for 1-1½ hours

C: What’s the first piece of jewelry you fell in love with?
JO: French en tremblant flower basket in platinum dating the early 1930’s

C: How do you motivate your staff?
JO: Positive and encouraging motivation

C: What’s on your desk?
JO: My life’s story

C: What’s the most difficult gemstone you have to work with/hardest to explain to customers?
JO: Paraiba Tourmaline (Brazil of course)