The Couture Show

COUTURE Announces Vespa Giveaway

May 13, 2014

COUTURE Announces Vespa Giveaway at 2014 Event
nextWAVE Offers Attendees the most Stylish Traffic Accessory

New York, NY—COUTURE announces today the giveaway of the limited edition, 946 Vespa at COUTURE this year. To be staged in the nextWAVE ballroom, La Tache, the 2014 scooter is valued at nearly $10,000 and is touted as the most stylish way of “nipping through traffic.” The contest is open to all attendees at COUTURE , including both retailers and editors. Entry forms will be available at registration and throughout the show floor and can be submitted in nextWave, with the winner announced at the COUTURE Design Awards Saturday evening.

“We wanted to come up with a creative way to drive traffic to nextWAVE and to generate some added enthusiasm at the show in general,” explained Gannon Brousseau, COUTURE’s Show Director. “This particular, limited edition Vespa is a perfect fit for our event—it’s both classic and innovative with an emphasis on design.”

With its swooping lines and raised, red-leather saddle, the 946 is a comfortable ride for two. The photographer who shot the ad campaign for the 946, Pasquale Abbattista, who has worked with the world’s most important fashion magazines and for luxury brands such as Missoni, said that he fell in love with it at first sight. When asked who he thinks the unique design will appeal to he posited, “Someone who has nothing to prove, an elegant intellectual who doesn’t have to show off his muscles.”

The giveaway will also include a custom-created matching helmet and COUTURE will incur all expenses in shipping the Vespa to the lucky winner.

For more information about the Vespa Giveaway or about The COUTURE Show, please contact Michelle Orman at (646) 302-5521 or via email at michelle@LastWordComm.com.

About Couture
COUTURE, www.TheCoutureShow.com, is the definitive annual event for upscale retailers, designers, and manufacturers of fine jewelry and timepieces. Set in the magnificent Wynn Las Vegas, COUTURE attracts luxury retailers from around the globe who are shopping for the most exquisite and unique designs. Over 90% of the event’s exhibitors choose to exhibit exclusively at COUTURE, ensuring it remains the destination for high-end design during Las Vegas Market Week. Moving into its 19th year, COUTURE continues to be the benchmark for the industry standard for excellence, featuring designs from top international brands as well as the industry’s rising stars. The COUTURE brand is part of the Emerald Expositions’ Jewelry Group.

About Emerald Expositions
Emerald Expositions is a leading operator of large business-to-business trade shows in the United States, producing over 65 trade shows and conference events per year connecting over 335,000 buyers and sellers across nine diversified end-markets, including general merchandise, sports, hospitality and retail design, jewelry, photography, decorative apparel, building, healthcare and military. Emerald Expositions is headquartered in San Juan Capistrano, California. The company’s shows are typically the most prominent and important for exhibitors and attendees within their various industries. To learn more
about Emerald Expositions, please visit www.emeraldexpositions.com.