The Couture Show

COUTURE Launches “COUTURE Press Preview”

April 25, 2012

FOR IMMEDIATE RELEASE
Contact: Michelle Orman
Michelle@LastWordComm.com
(646) 302-5521

COUTURE Launches “COUTURE Press Preview” 
Giving Couture Designers Access to Editorial Media Opportunities

 

New York, NY—COUTURE recently announced the launch of an inaugural COUTURE Press Preview, a New York City showcase of select COUTURE designers to an extensive group of trade and consumer media. This showcase will take place during New York Jewelry Market Week, on August 1, 2012, immediately following the JA New York Summer Show.

“We’ve heard feedback from the editors who regularly attend COUTURE that seeing designers’ collections throughout the year, in New York City, goes a long way towards gaining editorial coverage,” explains Chris Casey, Vice President of Nielsen Jewelry Group. “By offering a multi-designer exhibit, we are giving Couture designers an opportunity to reach an influential group of media in a turn-key environment at a fraction of the expense of creating a media preview on their own.”

Further reiterating the importance of this type of event is Claudia Mata, Jewelry Editor at W Magazine, “You never know what will spark a story idea, so I encourage designers to show me anything new they’re working on throughout the year. Seeing pieces in person is when the beauty of the work really comes to life!”

The timing of COUTURE Press Preview coincides with most print publications’ market research for holiday gift guides and winter fashion issues. Marion Fasel, jewelry editor at InStyle magazine, expresses the importance of fine jewelry designers showcasing their work seasonally, “When a designer has seasonal editorial presentations in New York, it puts their work in sync with the fashion calendar.”

COUTURE expects COUTURE Press Preview, which will be held in a sun drenched loft space in Manhattan, to get attendance of anywhere from 70-100 editors, writers, bloggers, stylists and broadcast media. Designers exhibiting at the COUTURE Press Preview will be announced when the list is finalized. For more information about COUTURE Press Preview please contact Michelle Orman at (646) 302-5521 or via email at Michelle@LastWordComm.com.

About COUTURE
COUTURE, www.TheCoutureShow.com, is the definitive annual event for upscale retailers, designers, and manufacturers of fine jewelry and timepieces. Set in the magnificent Wynn Las Vegas, COUTURE attracts luxury retailers from around the globe who are shopping for the most exquisite and unique designs. Over 90% of the event’s exhibitors choose to exhibit exclusively at COUTURE, ensuring it remains the destination for high-end design during Las Vegas Market Week. Moving into its 17th year, COUTURE continues to be the benchmark for the industry standard for excellence as it features designs from top international brands as well as the industry’s rising stars. The COUTURE brand is part of the Nielsen Expositions’ Jewelry Group.

About The Nielsen Jewelry Group
National Jeweler, JA New York Shows, JA Special Delivery Chicago, JA Special Delivery New York, Couture, ASD Jewelry and CustomerConnect constitute the Jewelry Group of Nielsen Expositions. The group’s publications, tradeshows, digital products, and high-powered conferences are a conduit to the largest and most actively engaged global community of jewelry industry professionals. The diverse media portfolio reaches a highly targeted global network of jewelry retailers, designers, buyers, manufacturers, and suppliers. Offerings include comprehensive editorial coverage of the latest industry news and trends, qualified networking opportunities, expert educational resources, an array of integrated marketing solutions, and market-leading industry reports.